back story

The Hot Take: Personal anecdotes are more convincing than corporate slogans.

SiriusXM listeners telling personal anecdotes that ranged from silly to poignant in order to remind people that SiriusXM is wayyy more than satellite radio for boomers.

Agency: Conflict Advertising

Creative Director: Niall Kelly

Art Director: Ella Kallonen

siriusXM Canada

here for the holidays

The Hot Take: SiriusXM is obsessed with helping Canadians take their favourite holiday moments from good to great.

Charming headlines that had some fun with classic holiday traditions.

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